Give it. Live it.
Laps in a Formula 1 race car. Trapeze lessons. Or a romantic dinner prepared by a personal chef.
All more memorable forms of recognition than, say, a personal set of steak knives.
The challenge: Develop and organize hundreds of experiences into a streamlined, hassle-free process. One that required seamless coordination between the buyer and redeemer—while making each experience uniquely appealing.