Orka/Mastrad

Innovation for Every Day

Clever kitchenware with a colorful flair. Très populaire in Europe, but not so well known in the US.

So the goal was to delineate and promote the key benefits of the product line within a broader, cross-cultural positioning: health-conscious and gourmet-oriented, yet pressed for time.

The result?  The Orka brand can now be found from Target to Sur La Table.

• Brand Strategy
• Creative Direction
• Content Development
• Copywriting