Innovation for Every Day
Clever kitchenware with a colorful flair. Très populaire in Europe, but not so well known in the US.
So the goal was to delineate and promote the key benefits of the product line within a broader, cross-cultural positioning: health-conscious and gourmet-oriented, yet pressed for time.
The result? The Orka brand can now be found from Target to Sur La Table.
- Brand Strategy
- Creative Direction
- Content Development