Rent movies instantly. 

New technology is not always easy to adopt—despite the obvious benefits.
To start, what was not so obvious needed to be addressed: Is it a product or a service?

Then came the main benefit: People like to rent movies without leaving their living rooms.

From there, a new brand, ad campaign and lead-generating referral program were launched.

  • Brand Strategy
  • Creative Direction
  • Content Development
  • Copywriting